Tag Archives: omnitrans rebranding event

Omnitrans Unveils New Logo, Fleet Graphic

Omnitrans CEO Milo Victoria unveils new logo and buses

Rebranding includes new mobile friendly website

San Bernardino, CA –Omnitrans unveiled its new logo, slogan and fleet graphics on Wednesday, August 15th at the transit agency’s main transfer center in downtown San Bernardino.

“The colors symbolize our green earth and blue sky, reflecting Omnitrans’ commitment to the environment, and air quality in particular, with our 100% natural gas-powered fleet,” explained CEO/General Manager Milo Victoria. “But my favorite part of Omnitrans’ new look is our tagline: ‘Connecting our Community.’ This is our purpose: to connect all members of the community – from students, to mothers, to commuters, to persons with disabilities and senior citizens – with the places they need to go to live their lives as they choose.”

Omnitrans New Flyer Xcelsior bus

Two New Flyer Xcelsior 2012 40-foot transit buses on display were decked out with a bold new fleet design in bright green and blue. Twenty of the new buses will be deployed in coming weeks to replace retiring models. The remaining 144 buses in the Omnitrans fleet will get a simplified color refresh.

The agency website, www.omnitrans.org, also got a makeover. Smart phone and tablet users can now instantly access maps and schedule information without cumbersome downloads or continuous scrolling. Important news and updates are prominently featured up front. The easy-to-use trip planner appears on every page. Drop-down menus allow the user to easily search information by service, route or destination. Fare information is available at the touch of a button, and passes can be purchased online.

New buses also feature 3-capacity bike racks, an upgrade from the 2-capacity racks on the existing fleet. Omnitrans transports over 300,000 bikes each year. To spotlight the new racks, Omnitrans held a “Rack and Roll” contest at the event. Contestants were timed loading a bike on to the rack. Al Langdon of Rialto had the fastest time and won a new bicycle courtesy of Performance Bicycles in Ontario, California.

Buster, the agency mascot was also updated with the new fleet graphics. The new logo and color scheme replace designs developed in 1985 and are the third logo and branding used by the transit agency in its 36-year history.

Additional photos may be viewed on Flickr at: http://www.flickr.com/photos/omnitrans/sets/72157631085639788/

Buster, the Omnitrans mascot, also got an updated look

Founded in 1976, Omnitrans is the public transit agency providing over 50,000 passenger trips each weekday across the San Bernardino Valley. Omnitrans is governed by a 20-member board representing the 15 cities served by Omnitrans and San Bernardino County.

Enter our contest for a chance to win a free bike valued at $900!

You could win a 2012 Charge Zester Fitness Bike!

On Wednesday, August 15th from 8:30 a.m. to 10:00 a.m., Omnitrans will hosting a community celebration to introduce its new brand identity. The event is at Omnitrans’ 4th Street Transfer Center San Bernardino, on the south side of 4th Street, between F & G Streets, in the Carousel Mall parking area. View details here.

The public is invited to view the latest additions to our fleet, the New Flyer Xcelsior buses, sporting updated vehicle graphics with our new colors and logo. A standout feature of the new buses is the much anticipated triple bike rack, which will allow the vehicles to transport three bikes instead of the normal two.

To celebrate, Performance Bicycle in Ontario is partnering with Omnitrans to sponsor a Rack ‘N Roll bike contest at the event, where participants will enter for a chance compete in a timed race to load a bike onto the rack.

Entry/practice time is between 8:30 a.m. and 9:00 a.m.  Participants not selected to compete will be entered into a second chance drawing. You must be present at the time of the drawing in order to win.

Bike contest prizes include:

  • First Prize: 2012 Charge Zester Fitness Bike or equivalent exchange ($900 value)
  • Second Prize : $150 Performance Bicycle gift card
  • Third Prize : Two Omnitrans 31-Day Bus Passes ($94 value)
  • “Second Chance” Drawing Prize: $50 Performance Bicycle gift card
  • Entry Prize:  All entrants will receive an Omnitrans 1-Day Pass ($4 value)

About performance bicycles

Performance Bicycles is America’s leading multi-channel bicycle dealer, successfully serving cyclists’ needs for 30 years. With an unrivaled inventory of more than 10,000 products available through their catalog and website, and a continuing commitment to providing value, education, expert advice and professional service to the cycling community, they are the premier destination for people who love to ride bikes.