Tag Archives: omnitrans ridership 2012

October Bus Ridership Highest on Record

San Bernardino, CA–People climbed aboard Omnitrans buses in record numbers during October, with over 1.5 million trips tallied. Along with surpassing the previous top ridership month mark set in October 2001, the transit agency also set a new high for a single day on October 3 with over 68,000 boardings.The month began strong, boosted by promotional efforts tied to Southern California “Rideshare Week” (October 1 -5) which happened to coincide with spiking gasoline prices in California. Boardings jumped 17.5 percent in that first week compared to 2011.  In the end October 2012 finished 9.4 percent ahead of last year.

“We offered a free ride coupon online for Rideshare Week, the same as we have done since 2009,” said Director of Marketing Wendy Williams. “But this year coupon redemption nearly tripled.”

Even after gasoline prices eased and the free ride promotion ended, passenger boardings have remained brisk.  Omnitrans weekday ridership averaged 58,928 for the month.  November seems to be keeping pace with over 65,000 passengers transported on the first day of the month.

“I believe our record ridership demonstrates that people are looking for economical and environmentally friendly transportation.  When people try Omnitrans, they find out we offer great service—on time, friendly drivers, clean buses—and then they keep riding,” said Omnitrans CEO/General Manager Milo Victoria.

Route and schedule information is available online at www.omnitrans.org or by phone at 1-800-966-6428.

Top Five Ridership Months

Month/Year Fixed Route Ridership
October 2012 1,547,378
October 2001 1,543,869
October 2002 1,484,943
October 2008 1,466,470
August 2001 1,440,920

October Ridership 2008-2012

Month/Year Fixed Route Ridership
October 2012 1,547,378
October 2011 1,414,348
October 2010 1,268,644
October 2009 1,315,612
October 2008 1,466,470

October begins with record ridership

October kicked off the month with record ridership numbers. Omnitrans traditionally sees a jump in ridership during Rideshare Week, the first week in October due to free ride promotions being offered. However this year’s ridership is the highest the agency has seen in the past five years.

The average for the week was 65,951. This is 17% higher than an average weekday for last October and 14% higher than average weekday ridership in September. During FY2012, Omnitrans averaged 52,162 riders per average weekday.

Here is what daily ridership looked like last week on Omnitrans Fixed Routes:

Monday, October  1st                  66,175
Tuesday, October 2nd                65,597
Wednesday, October 3rd          68,377
Thursday, October 4th              67,726
Friday, October 5th                     61,883

Wednesday was an all-time Omnitrans record high.

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Email Juno Kughler Carlson at  juno.carlson@omnitrans.org