Omnitrans Wins AdWheel Grand Prize Award
Omnitrans was proud to be honored this week with multiple AdWheel Awards from the American Public Transportation Association (APTA). These prestigious annual awards acknowledge the creative excellence of member public transportation systems and business members in advertising, communications, and marketing.
Omnitrans earned the both the First Place and Grand Prize Award in the Television Advertisement category for its sbX Launch commercial. Targeted at both English and Spanish speakers, the commercial was a key element in a successful campaign to increase awareness and use of our new sbX BRT line during service launch. It effectively used imagery and animation to show the features and benefits of the new line with a focus on key destinations that viewers would recognize in their community. This helped generate a 54% increase in ridership along the service corridor during the first week of service.
Our OmniGo bus shelter posters were recognized with a First Place Award in the Billboard/Outdoor Advertising category. These posters were a key element in our 2013 “back-to-school” advertising campaign that boosted ridership by 43.9% over the prior year during the promotion period and helped generate a sustained 16% ridership gain year-to-date on the neighborhood shuttle service. The ads effectively used images and text to reach the student market segment and promote OmniGo service as a convenient transit option for school trips.
Finally, our Omnitrans mobile app received First Place Award honors in the Mobile App category. Created September 2013, the app features NexTrip real time bus arrival information, rider alerts, bus book, social media, events and more. Through the app, we have been able to introduce digital free ride coupons for the first time, send push notifications for critical news, and offer special promotions to users. Currently the app has more than 20,400 subscribers.