Juno oversees all social media communications at Omnitrans and utilizes these channels to engage people in conversations about Omnitrans and about life in general. Frequently these conversations turn into profiles of customers, employees and community partners which end up on her award-winning blog.
“I love that I can write articles about our employees and passengers,” said Juno. “Coach Operators, business commuters, families, students, vets, volunteers—they are everyday heroes with personal stories that make you look at public transit in a whole new way. I think it’s one of the reasons our blog has become so popular. It’s human and it’s relatable.”
Customer stories reveal the impact that Omnitrans has on individual lives, which is essential to demonstrating Omnitrans’ value in the community. Employee profiles shine the spotlight on the many proud transit professionals working at Omnitrans, which helps bolster teamwork and agency morale.
“I’m very proud of the fact that we’ve been able to expand our online reach through our blog and social media. The blog has grown to become the backbone of our entire online marketing strategy, and the response on our social networks has been amazing.” Juno said.
Recently Juno developed a new, low cost Omnitrans mobile device app for customers. Now available through Google Play and coming soon to iTunes, the app provides quick links to bus schedules, real time arrivals, and our Facebook, Twitter, Flickr and YouTube sites.
Hired in January 2012, due to her vast knowledge and experience in the social media arena, Juno has delivered, with our Facebook following growing from 974 to over 3,000. Her blog won a first place award in American Public Transportation Association’s AdWheel competition in 2012. Due to her social media success, Juno was asked to present at the ATPA Marketing Communications Workshop and the California Transit Association fall conference this year.
While Juno uses the latest technology to engage customers, she strives to maintain a personal touch. “It’s important to communicate with our online customers as a real person and not some faceless Internet entity. I can’t tell you how many times people have told me how surprised they were to get a personal response to something they posted on our Facebook page,” she explained. “These types of social conversations not only provide us with valuable feedback on our services, they also help build trust and loyalty with our riders.”
– Wendy Williams